No matter how well you craft your content and on which channel, if it is not easily read (or crawled) by the search engines, it gets you nowhere. You should NOT go for Search Engine Optimization (SEO) if you are satisfied with your loyal customers who are curious enough to check your platforms every day for news.
However, for those who are hungry for more, and want to reach out for new opportunities, allow us to help you spread with our years of experience in SEO and let the search engines work for you.
How Does it Work?
Nowadays, every business owner has to be aware of how search engines show their landing pages to users. Basically, the search engine (e.g. Google) has some bots that crawl your website and scans it, leaving a copy of it in its own library. The easier these bots can understand and read your website, the higher rank Google puts your link in, up to #1 (in the organic results area)
What the Bots Understand?
You can say their understanding is very much like ours, to some extent. It is not only by reading the word and getting you what matches your search. There is the factor of organization that, by which, the search engine can comprehend the context and get the user the most related result to his search, not just my matching word, but getting him what he’s really looking for in order (which reflects in your rank and opportunity of showing on top)
What Can Fly Pie Do?
What you just read was just the surface of SEO, there are many technicalities that make all the SEO efforts get you the most benefit. Also, we don’t only optimize for Google, or even stop at search engines. Nowadays, there is special SEO for YouTube, and all sorts of social media. Basically any platform with a search button in it.
According to Google’s latest algorithm update, these are the outlines of any SEO job, …
- Keywords optimization
- Meta Tags arrangement
- Alt Tags
- Internal & External links
- Page speed improvements
Our specialists at Fly Pie format your content in a way that, unlike most SEO specialists, prioritize human understanding and benefit over mere crawlability. Because at the end, if your content is perfect for bots and people don’t like it, all your SEO efforts will fall apart
Despite the depth of technical SEO, it is a necessary part of digital marketing. It allows search engines to understand the quality of your website and its ability to deliver a positive user experience. If you are looking to improve your ranking on search engines, technical SEO is the perfect place to start. You can even get a free audit of your site by signing up for a technical SEO service. There are a lot of benefits to using this type of service.
Getting an audit is the first step in achieving success in technical SEO. This will help you identify which areas of your website need improvement. The results of these reviews will be shared with you, and we can prioritize them based on the data that we collect. An excellent way to gauge the success of each of your SEO efforts is to monitor your site’s performance with a site-monitoring tool.
Technical SEO is the work done to a website that is not related to the content on the page. For instance, Amazon discovered that every 100 milliseconds the page took to load reduced sales by 1%. This is not surprising considering that Google’s Brian Dean has declared that one of the top ten ranking factors for SEO is page load speed. Another example for the technical issues is the canonical and Hreflang tags.
Although technical SEO is a vital aspect of SEO in general, few SEO gurus go as far as our team at Fly Pie does.
We’ll see a lot more collaboration between the SEO, web developer, and web designer teams when it comes to technical SEO.
Our SEO experts begin the process by creating a technical SEO checklist.
After putting this list together, they employ tools to find out what’s wrong with your website’s technology.
Then communicate these issues to web developers and designers in excel spreadsheets.
The web developers are the next step in the process. After preparing the coding instructions given by the SEO expert, they’ll upload it to the website’s backend for final optimization.
It appears to be a simple process, but locating and fixing the technical flaws is not. It’s a laborious process that only a select few attempt.
There is still a long way to go. Optimization, reporting, and continual crawling are just a few of the stages that follow.
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