Of course, you’ve heard the saying: “Anyone can make an ad on Facebook!” Surprisingly, that’s true, and it’s not for Facebook only! It is very easy for anyone with some basic marketing knowledge to create an ad on any social media platform or search engine.
However, don’t expect any good return on investment if you follow this approach! As though all platforms keep making the Pay Per Click (PPC) or Display ads easier to make, they don’t quite help you make it truly effective. That’s when experience comes in, the Fly Pie experience.
Difference Between Platforms
Before you contact us for that, it is important to be aware of how each of the famous platforms differentiate in terms of functions and segmentation
Google Search
You can choose one of the different campaign goals which are Sales, Leads, Website Traffic. The last one is the main difference with social media, as the search engines are the most efficient in attracting website traffic.
Google Display Network (GDN)
Instead of showing your ads in the sponsored search like the Google Search, Google owns some spaces in many websites where you can put your ad on. This is more suitable for when you have a limited promotion and targeting new customers.
One more thing to note before leaving this section is to know how Google (or any other search engine) determines whom to show your ad to. The keyword here is “Keywords” as they show your ad to the people who search for some keywords that you entered as relevant to your product.
As time goes, search engines try to put all your marketing budget in the most efficient places, since you pay per click on each ad. So, they started collaborating Google account info of each user, and the history as well.
It contains multiple variances of ads for all kinds of purposes for all the targets. The Facebook Ads Manager makes you first determine the campaign objective to match your ads with the best behavior and algorithm. You can choose the objective from Awareness, Traffic, Engagement, Lead Generation, App Promotion, and Sales.
Audience segmentation is done based on the profiles features and demographics
1- Get outlines of the campaign.
There are a number of information and questions that we might have concerning your campaign.
2- Audience & behaviors.
Target audience and their behaviour differ between different platforms for example:
- Facebook Audience:
There’s a familiar statement related to SM advertising that says: (All social media audiences & behaviors are always available over the Facebook platform). By all means, Facebook is always the largest platform that contains the widest range of customers whom are looking for a call to action. From startup businesses to corporate ones are basically considering it as their no1 priority. However there’s some specific behaviors that differs it from Instagram.
- Instagram Audience:
Here; there are specific audience’s behaviors to be considered while offering this platform to the customers while providing an analysis while marketing their business. Instagram’s audience are mostly an active platform for youth between (16-30). Accordingly the related business whom are aiming to market their products or services should bear in mind that scale of age and its relation with the provided Ads.
3- Platforms.
First we determine together what platforms are you going to use in your marketing campaigns.
Second the team work together with you to answer some questions. Are you going to put your message out in the open?
The material on each platform will either be the same, or it will be distinct? For example, your Google ads would be text-based, whereas your Facebook ads could be video, text, or both. In addition, if wanted, you can include information on your financial plans, timetable, and objectives for each platform.
- Facebook Contains multiple variances of Ad types reflecting all kinds of purposes for suiting the required targets. The most relative campaigns’ types for sponsored Ads related to marketing are (messenger Ads, get customized quotes, asking for more info, besides post engagements). It’s too important to have an indirect marketing by using post engagement’s tool to reflect how huge the traffic over the post itself being more trusty and worthy of interest before even considering the call to action itself. By all means we are presenting a new brand on the market that requires a brand awareness prior looking for a customer.
- Instagram as well is different from Facebook when it comes to some specific details regarding the audience behaviors. But most probably it contains the same usage and settings of Facebook Ads, however it’s ceremoniously.
- Google Ads or pay per click is the best way to reach your target audience fast and effectively; because the people themselves are searching for you, not you are appearing in front of them like other types of Ads. if you want to get your service in front of the right people so you have to choose the PPC strategy. Our team is expert in creating search engine campaigns by using the power of data and google ads. So, whatever was your service or product it can reach your audience.
4- Create content and related designs:
As we mentioned before, each platform requires a specific type of content either written or visual.
- Photo content:
It’s commonly used when we get to offer customized packages that contain multiple services to be offered to customers. To be commonly used while targeting existing customers whom already started their businesses (even online or offline businesses), and they’re looking for an expert marketing agency which provides (quality, definite analysis & planning, market studies when it comes to competitors’ provided services & products
- Video & motion-graphic:
It’s commonly usable while targeting new businesses and investors who didn’t start yet their businesses but are looking for a marketing agency that aware them regarding the full marketing processes from A-Z.
- Written content:
This type of content can be an article, social media posts, E-mail, E-books, scripts, captions …
Each type of these content requires a strategy and process according to several factors depends on: the message to deliver, the target audience, the tone will talk with, goals ..
5- Timeline.
Customizing a project timeline is a perfect organizing step to our team and clients.
6- Budget.
Determine how much money will be spent on each platform campaign?
For example:
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