CRM and ERP are two common expressions known in the business world, but let us recognize when you will need them for your business then illustrate the difference between them.
Benefits of CRM & ERP
- Be competent to evaluate advertising initiatives.
- Create and maintain a client database.
- You can enhance sales by using quote-to-order.
- Upsell and cross-sell more effectively.
- Improve customer service
What is CRM?
Any organization that implements the CRM program aims to maintain a healthy, long-term relationship with its clients. CRM or Customer relationship management is software that gathers all the details of a company’s interactions with its customers and clients based on the client’s requirements to increase their satisfaction efficiently.
CRM organizes existing customer data, such as addresses, phone numbers, and emails, as well as activity histories. Provides this information to employees to help them meet customer expectations.
Additionally, CRM software may also include information about potential customers’ needs and preferences, so you can build a relationship with them and make your products and services more valuable to them.
What is ERP?
Another type of software is enterprise resource planning (ERP). It is a business management software that streamlines business operations and information flow to boost performance, profitability, and productivity.
The Enterprise Resource Planning (ERP) system streamlines business processes by integrating critical business processes such as procurement, sales, manufacturing, human resources, services, and inventory.
An ERP system collects and records information from all business departments of the enterprise, integrates it, and interprets it for internal and external management to provide a set of updated functions used by each department of the organization.
One of the most significant advantages of ERP is the ability to analyze the profitability, performance, and liquidity of the business flow at any time via follow-up reports.
Differences Between CRM & ERP
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